![]() To access this new feature, head to Analytics within your Hootsuite dashboard. Manually compiling reliable social media benchmarks by industry can involve a lot of very finicky and frustrating research.įortunately, Hootsuite Analytics has a built-in social media benchmarking tool that allows you to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks. When you know what’s “normal” for your industry, you can set reasonable milestones that allow you to achieve real growth without burning out your social team. Some industries (like entertainment) will by nature have greater reach than others (like health care). You can also use benchmarks to set realistic goals expectations. But when you place that data in the context of the larger industry picture, you can better understand where there are real opportunities for improvement. There’s always value to tracking your own social media metrics and growth over time, even in isolation. Social media benchmarks are important because they provide context for your social media KPIs. Think of it as the level of social media performance all businesses within a category should try to reach or exceed. The benchmark is essentially the norm for social media marketing success. ![]() Start free 30-day trial What is a social media benchmark?Ī social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged. Actionable insights to help you grow faster. ![]()
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